Marketing & Content LLM Prompts
Effective LLM prompting is about providing clear, specific, and contextual instructions. The more detail and specific examples you provide in place of the bracketed placeholders (e.g., [YOUR_INFORMATION_HERE]
), the better the output will be. Remember to iterate and refine your prompts based on the results you receive.
I. Foundational Strategy & Research
Prompt 1: Unique Selling Proposition (USP) Brainstorming
Act as a brand strategist and marketing consultant. My business, [YOUR_BUSINESS_NAME], operates in the [YOUR_INDUSTRY] market.
Our primary product/service is [DETAILED_DESCRIPTION_OF_PRODUCT_SERVICE].
Our target audience is [DETAILED_TARGET_AUDIENCE_DESCRIPTION - include demographics, psychographics, pain points, needs, and goals].
Our main competitors are:
- [COMPETITOR_1_NAME] (Their perceived USP, if known: [COMPETITOR_1_USP])
- [COMPETITOR_2_NAME] (Their perceived USP, if known: [COMPETITOR_2_USP])
- [Add more competitors if relevant]
What we believe currently makes us different or better is [YOUR_CURRENT_THOUGHTS_ON_DIFFERENTIATORS, key features, unique processes, or customer outcomes].
Please help me brainstorm and refine 3-5 potential Unique Selling Propositions (USPs) for my business. For each USP:
1. Clearly state the USP in a concise, impactful sentence.
2. Explain the primary benefit(s) this USP offers to the customer.
3. Detail how this USP distinctly differentiates us from the mentioned competitors.
4. Suggest potential supporting points, proof, or evidence that could substantiate this USP (e.g., specific features, testimonials, data points, guarantees).
Prompt 2: SEO Audit
Act as an expert SEO consultant. My website is [YOUR_WEBSITE_DOMAIN], operating in the [YOUR_INDUSTRY] industry.
My primary business goal is to [e.g., increase organic traffic by X%, improve rankings for core service keywords, generate Y% more qualified leads, enhance online visibility for specific products].
My target audience is [DETAILED_TARGET_AUDIENCE_DESCRIPTION - including their online behavior, search habits, and information needs].
Please provide a prioritized list of actionable SEO improvement recommendations covering:
1. **Technical SEO:** Address areas such as site speed and Core Web Vitals, mobile-friendliness, crawlability (including XML sitemap and robots.txt review), site architecture, SSL/HTTPS implementation, and identification of duplicate content or broken links.
2. **On-Page SEO:** Focus on optimizing elements like title tags, meta descriptions, header tags (H1-H6), URL structures, image alt text, internal linking strategy, and content optimization for primary target keywords such as [KEYWORD_1], [KEYWORD_2], and [KEYWORD_3].
3. **Off-Page SEO:** Suggest strategies for acquiring high-quality backlinks, managing online reviews and citations (Local SEO, if applicable for [YOUR_CITY/REGION]), leveraging social signals, and identifying opportunities for brand mentions.
4. **Content Gap Analysis:** Identify key content gaps on my website compared to top competitors like [COMPETITOR_1_URL] and [COMPETITOR_2_URL]. What topics or keyword clusters are they ranking for that I am missing?
For each recommendation, please explain its importance and suggest specific tools or methods I can use for implementation or further analysis. Prioritize these recommendations based on potential impact and estimated effort.
Prompt 3: Competitor Content Analysis
Act as a senior content marketing analyst. I want to analyze a competitor's piece of content to understand its strengths, weaknesses, and identify opportunities for my own content.
My competitor's article/content is located at: [COMPETITOR_ARTICLE_URL]
The primary topic they are covering is "[TOPIC_OF_COMPETITOR_CONTENT]".
My website/brand ([YOUR_WEBSITE_URL_OR_BRAND_NAME]) aims to create superior content on this topic or a closely related one.
Please analyze the competitor's content and provide a detailed report covering:
1. **Content Depth & Comprehensiveness:** How thoroughly is the topic covered? What key areas or subtopics do they address well? What relevant information or perspectives seem to be missing or underdeveloped?
2. **Target Audience & Tone:** Who does the content appear to be written for (e.g., beginners, experts, specific professional roles)? What is the prevailing tone (e.g., formal, informal, technical, inspirational), and is it effective for that audience?
3. **Structure & Readability:** How is the content structured (e.g., headings, subheadings, paragraph length, use of lists, white space)? Is it easy to read, scan, and digest?
4. **Keyword Strategy (Inferred):** Based on the content, what primary and secondary keywords do they appear to be targeting? How effectively are these integrated?
5. **Visuals & Multimedia:** Are images, videos, infographics, or other multimedia elements used? How effectively do they support the content and engage the reader?
6. **Call to Action (CTA):** Is there a clear CTA? If so, what is it, where is it placed, and how compelling is it?
7. **Overall Strengths:** What are the most effective aspects of this piece of content?
8. **Potential Weaknesses & Gaps:** Where does the content fall short? What opportunities does this create for my content to be more valuable, comprehensive, or engaging?
Finally, provide 3-5 specific, actionable recommendations on how my content on this topic could be differentiated and significantly better to provide superior value to the target audience.
Prompt 4: Keyword Research
Act as an SEO keyword research specialist. My primary seed keyword is "[SEED_KEYWORD]".
My business ([YOUR_BUSINESS_NAME]) offers [BRIEF_DESCRIPTION_OF_PRODUCTS_OR_SERVICES] to [TARGET_AUDIENCE_DESCRIPTION, including their problems and goals].
Generate a comprehensive list of related keyword ideas. Please include:
1. Long-tail variations of the seed keyword.
2. Question-based keywords (e.g., "how to [solve problem related to seed keyword]," "what is [concept related to seed keyword]," "best [solution related to seed keyword]").
3. Semantically related keywords and topical sub-themes.
4. Keywords with clear commercial or transactional intent (e.g., "buy [product related to seed keyword]," "[service related to seed keyword] pricing," "compare [options related to seed keyword]").
For each keyword, please categorize its primary search intent:
* **Informational:** User is seeking information or answers.
* **Navigational:** User intends to find a specific website or page.
* **Commercial Investigation:** User is comparing products, services, or brands.
* **Transactional:** User is looking to make a purchase or take a specific action.
Additionally, for each keyword, provide an estimated search volume (e.g., High, Medium, Low) and competition level/keyword difficulty (e.g., High, Medium, Low). If precise metrics are unavailable, suggest specific tools I can use to obtain this data (e.g., Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest).
Please present this information in a structured table format with columns for: Keyword, Type (Long-tail, Question, Semantic, Commercial), Search Intent, Estimated Search Volume, Estimated Competition/Difficulty.
Prompt 5: Content Strategy Development
Act as a seasoned Content Strategist. My business, [YOUR_BUSINESS_NAME], targets [IDEAL_CUSTOMER_PROFILE_DESCRIPTION - include demographics, psychographics, pain points, challenges, aspirations, and how they seek information]. We have already published content covering themes such as [LIST_3_5_EXISTING_TOPICS_OR_CONTENT_PILLARS, e.g., "small business accounting software basics," "advanced features of our CRM," "customer success stories in the SaaS industry"].
Our primary content marketing goals for the next [TIMEFRAME, e.g., 6 months] are to [e.g., build brand awareness in the X sector, generate qualified leads for Y product, educate prospects on Z methodology, drive sales for our premium service, establish thought leadership in A, B, C topics].
Please generate 10 strategic and tactical content ideas tailored to our audience, existing content, and goals. For each idea, provide:
1. A compelling and SEO-friendly headline/title.
2. The primary keyword(s) it should target (and any important secondary keywords).
3. The recommended content format (e.g., in-depth blog post, downloadable checklist, engaging infographic, short explainer video script, webinar outline, detailed case study, interactive quiz, template).
4. A brief outline or key talking points/sections to be covered.
5. The stage of the buyer's journey it addresses (e.g., Awareness, Consideration, Decision, Retention/Advocacy).
6. A brief rationale for why this content idea aligns with our goals and target audience.
II. Content Creation & Optimization
Prompt 6: Blog Post Outline Creation
Act as a content strategist and subject matter expert in [TOPIC_AREA/INDUSTRY].
I need a comprehensive and SEO-optimized blog post outline for the topic: "[MAIN_TOPIC_OR_PROPOSED_TITLE_IDEA]".
The primary target keyword for this post is "[PRIMARY_KEYWORD]".
Secondary keywords, concepts, or questions to integrate include: "[KEYWORD_2]", "[KEYWORD_3]", "[CONCEPT_A]", "[USER_QUESTION_RELATED_TO_TOPIC]".
The target audience for this post is [TARGET_AUDIENCE_DESCRIPTION - e.g., beginners in X seeking foundational knowledge, experienced professionals looking for advanced Y strategies, decision-makers evaluating Z solutions].
The desired approximate length for the final post is [WORD_COUNT_e.g., 1500-2000 words].
The primary goal of this post is to [GOAL - e.g., educate readers on X, solve problem Y, compare solutions A and B, provide a step-by-step guide for Z].
Please provide a detailed outline including:
* **Proposed H1 Title:** (Engaging, clear, and incorporates the primary keyword)
* **Meta Description Snippet:** (Compelling, under 160 characters, including primary keyword)
* **Introduction:**
* Hook: Grab the reader's attention.
* Problem Statement/Relevance: Briefly explain the importance of the topic or the problem it addresses.
* Thesis/Promise: Clearly state what the reader will learn or gain from the post.
* **Main Sections (H2s):**
* For each H2, list key sub-points or bullet points for H3s and specific information, data, examples, or arguments to cover.
* Ensure logical flow between sections.
* Indicate where secondary keywords or concepts should be naturally integrated.
* **(Optional) FAQ Section:** Suggest 2-3 relevant FAQs to address within the content.
* **Key Takeaways / Summary Section:** Briefly summarize the main points and reinforce the core message.
* **Suggested Call to Action (CTA):** What should the reader do next? (e.g., "Download our free guide on X," "Request a demo of Y," "Read our related article on Z," "Leave a comment with your thoughts.")
Prompt 7: Meta Description & Title Tag Generation
Act as an expert SEO copywriter. I need a compelling meta description and title tag for a web page focused on "[PAGE_TOPIC_OR_PRIMARY_KEYWORD]".
The page URL is [PAGE_URL (optional, but provides context if available)].
The primary target keyword for this page is "[PRIMARY_KEYWORD]".
Secondary keywords to consider naturally incorporating are "[SECONDARY_KEYWORD_1]", "[SECONDARY_KEYWORD_2]".
Our unique selling proposition (USP) relevant to this page's topic is [YOUR_USP_RELATED_TO_THE_TOPIC_OR_KEY_BENEFIT].
The desired tone for these elements should be [DESIRED_TONE - e.g., professional, urgent, friendly, benefit-driven, inquisitive].
Please provide the following, optimized for click-through rates (CTR) while accurately reflecting the page content:
1. **Primary Title Tag:** (Under 60 characters, include primary keyword, compelling).
2. **Alternative Title Tag 1:** (Different angle or keyword variation).
3. **Alternative Title Tag 2:** (Another distinct option).
4. **Primary Meta Description:** (Under 160 characters, engaging, clearly summarizes page content, incorporates keywords naturally, and includes a subtle call to action or implies benefit).
5. **Alternative Meta Description 1:** (Different focus or CTA).
6. **Alternative Meta Description 2:** (Another distinct option).
Prompt 8: FAQ Generation for Product/Service/Topic
Act as a customer support specialist and technical content writer. I need to generate a comprehensive list of Frequently Asked Questions (FAQs) for [MY_PRODUCT_NAME / MY_SERVICE_NAME / TOPIC: "X"].
My product/service helps [TARGET_AUDIENCE_DESCRIPTION] to [SOLVE_SPECIFIC_PROBLEM_OR_ACHIEVE_SPECIFIC_GOAL].
Key features, aspects, or modules include: [FEATURE_1], [FEATURE_2], [ASPECT_A], [ASPECT_B], [KEY_DIFFERENTIATOR_C].
Common areas of confusion, concern, or pre-sales questions for potential customers might involve [CONCERN_1_e.g., pricing structure], [CONFUSION_POINT_2_e.g., integration capabilities], [PRE_SALES_QUESTION_3_e.g., data security].
Please generate a list of 10-15 pertinent FAQs that a potential, new, or current customer might have. For each FAQ:
1. Write a clear, concise, and user-phrased question.
2. Provide a helpful, straightforward, and easy-to-understand answer. Ensure answers are accurate and address the question directly.
If possible, categorize these FAQs (e.g., General Information, Pricing & Billing, Features & Functionality, Technical Support, How-to Guides, Security & Privacy).
Prompt 9: Content Refresh and Update
Act as an expert copyeditor, SEO specialist, and subject matter expert in [TOPIC_OF_THE_BLOG_POST].
Please review and suggest improvements for the content located at [BLOG_POST_URL].
The original target audience was [ORIGINAL_TARGET_AUDIENCE_IF_KNOWN_OR_INFERRED].
The original primary target keyword was likely [ORIGINAL_TARGET_KEYWORD_IF_KNOWN_OR_INFERRED].
The content was last updated on [DATE_IF_KNOWN].
Your task is to propose a comprehensive refresh and update for this content. Specifically, analyze and provide recommendations for:
1. **Accuracy and Timeliness:** Identify and list any outdated information, statistics, examples, or broken links. Suggest current and accurate replacements.
2. **Comprehensiveness and Value:** Suggest new sections, subtopics, or information that might be missing to make the content more thorough, valuable, and relevant in [CURRENT_YEAR]. Are there new developments or perspectives in this topic area?
3. **Tone and Brand Voice:** Ensure the tone remains [DESIRED_TONE - e.g., conversational, professional, witty, authoritative] and is consistent with our brand voice, which is [BRIEFLY_DESCRIBE_BRAND_VOICE - e.g., helpful, expert, innovative]. Suggest areas where the tone could be improved.
4. **Clarity, Flow, and Engagement:** Identify areas that lack clarity, have awkward phrasing, or could be more engaging. Suggest improvements for better readability and user experience (e.g., shorter sentences, more bullet points, better transitions).
5. **SEO Enhancement:** Can the original keyword targeting be improved or expanded? Suggest relevant new keywords (primary and secondary) that the refreshed content could target. Are there opportunities for better internal linking to or from this post?
6. **Call to Action (CTA):** Evaluate the existing CTA. Is it clear, compelling, and aligned with the goal of [GOAL_OF_THE_POST - e.g., newsletter signup, read another article, contact us, demo request]? If missing or weak, suggest a stronger CTA.
Please provide your output as a list of specific, actionable recommendations with examples where appropriate. If feasible, you can also provide a partially rewritten section to illustrate your points.
Prompt 10: Internal & External Linking Strategy for New Content
Act as an SEO specialist focusing on content strategy. I am writing a new blog post on the topic: "[NEW_BLOG_POST_TOPIC]".
The primary target keyword for this new post is "[TARGET_KEYWORD_FOR_NEW_POST]".
My website is [YOUR_WEBSITE_URL].
1. **Internal Links (Linking *from* the new post):**
Please scan my website (if direct scanning isn't possible, I can provide a list of key pages/posts or an XML sitemap: [LINK_TO_SITEMAP_OR_PASTE_LIST_OF_PAGES_AND_THEIR_TOPICS_HERE]) and suggest 3-5 highly relevant existing pages/posts on my site to link *to* from my new blog post on "[NEW_BLOG_POST_TOPIC]". For each suggestion, provide:
* The URL of the internal page to link to.
* The most relevant and natural-sounding anchor text to use within the new post.
* A brief explanation of why this internal link would be valuable for SEO and user experience (e.g., "provides deeper context on X," "supports claim Y," "directs users to related solution Z").
2. **External Links (Citations *from* the new post):**
Please suggest 2-3 authoritative, non-competing external resources (e.g., original research studies, industry statistics, in-depth guides from reputable organizations, academic papers) that would add credibility, depth, and value if cited in my new post on "[NEW_BLOG_POST_TOPIC]". For each suggestion, provide:
* The URL of the external resource.
* A brief reason why citing this resource would enhance my post (e.g., "provides statistical evidence for X point," "offers an expert perspective on Y concept," "validates claim Z").
III. Content Promotion & Engagement
Prompt 11: Social Media Post Creation (Single Platform)
Act as a creative social media manager for a [YOUR_INDUSTRY] company with a [BRAND_VOICE_DESCRIPTION - e.g., witty and informal, professional and informative, inspiring and community-focused] brand voice.
I want to create an engaging social media post for [SOCIAL_MEDIA_PLATFORM - e.g., LinkedIn, Twitter/X, Instagram, Facebook, TikTok].
The specific topic of this post is "[TOPIC_OF_THE_POST]".
The primary goal of this post is to [GOAL - e.g., drive traffic to our new blog post at [URL_OF_BLOG_POST], increase engagement on this platform, promote our new product [PRODUCT_NAME] and its benefits, share important industry news/insights from [SOURCE_URL_IF_APPLICABLE], generate registrations for our upcoming webinar on [WEBINAR_TOPIC]].
My target audience on this platform is [TARGET_AUDIENCE_ON_THIS_PLATFORM_DESCRIPTION - e.g., marketing professionals interested in AI, small business owners seeking financial tips, existing customers who use feature X].
The desired tone for this specific post should be [POST_TONE - e.g., exciting, thought-provoking, helpful, urgent (if applicable)].
Please draft the following for the post:
1. **Post Copy:** Compelling and platform-appropriate text.
* For Twitter/X: Ensure it's within character limits.
* For Instagram: Consider if the main message should be in the visual or caption.
* For LinkedIn: Maintain a professional yet engaging style.
2. **Hashtags:** Suggest 3-5 relevant and effective hashtags (consider a mix of broad and niche).
3. **Visual Suggestion:** Describe an ideal visual to accompany the post (e.g., "image of a person successfully using our product," "short video clip demonstrating feature Y," "infographic snippet summarizing key data point Z," "a striking graphic with a question related to the topic").
4. **Call to Action (CTA):**
* (If applicable, e.g., for Instagram where links in posts aren't clickable) A suggestion for a CTA in the caption like "Link in bio for more details!" or "Tap the link in our profile to register!"
* For other platforms, ensure the CTA is clear within the post copy if a link is shared.
Prompt 12: Email Subject Line & Preview Text Brainstorming
Act as an expert email marketer specializing in crafting high-converting subject lines. I am drafting an email for my subscriber list.
The primary purpose of this email is to [PURPOSE_OF_EMAIL - e.g., announce our new product [PRODUCT_NAME], promote a limited-time sale on [PRODUCT/SERVICE_CATEGORY], share our latest insightful blog post titled "[BLOG_POST_TITLE]", nurture leads by providing value on [TOPIC_X], invite recipients to an exclusive webinar on [WEBINAR_TOPIC]].
The key message or core benefit for the recipient is [KEY_MESSAGE_OR_BENEFIT_FOR_THE_RECIPIENT - e.g., save X% on their next purchase, learn how to solve Y problem, get exclusive access to Z].
My target audience segment for this specific email is [EMAIL_SEGMENT_DESCRIPTION - e.g., existing customers, new subscribers who haven't purchased, leads interested in X service, attendees of a previous event].
The email content will briefly cover [BRIEF_SUMMARY_OF_EMAIL_CONTENT_HIGHLIGHTS].
Please generate the following, aiming for high open rates:
1. **5 Compelling Subject Lines:**
* Keep them concise (ideally under 50 characters, but prioritize impact).
* Explore a mix of styles:
* Benefit-driven (e.g., "Unlock [Benefit] with...")
* Curiosity-inducing (e.g., "Is this the [Topic] mistake you're making?")
* Urgency/Scarcity (e.g., "Last chance: [Offer] ends tonight!")
* Personalized (if placeholders for personalization are used, e.g., "Hi [Name], a special tip for you...")
* Direct/Clear (e.g., "New Blog Post: [Title]")
2. **Corresponding Preview Text (Preheader):**
* For each subject line, suggest a compelling preview text (under 90 characters).
* This text should complement the subject line, provide additional context, and further encourage opens, without simply repeating the subject line.
IV. Performance & Lifecycle Management
Prompt 13: Conversion Optimization (CRO) for a Specific Page
Act as a senior Conversion Rate Optimization (CRO) expert. I need to improve the conversion rate of this specific page: [PAGE_URL_OR_PROVIDE_PAGE_CONTENT_AND_STRUCTURE_BELOW_IF_URL_ACCESS_IS_NOT_POSSIBLE].
The primary conversion goal for this page is [SPECIFIC_CONVERSION_GOAL - e.g., "newsletter sign-ups via the form," "demo requests for Product X," "completion of the purchase for Product Y," "contact form submissions for service Z," "downloads of the whitepaper on Topic A"].
The target audience for this page is [DETAILED_TARGET_AUDIENCE_DESCRIPTION_FOR_THIS_PAGE - including their motivations, potential hesitations, and what they expect to find/achieve on this page].
The current conversion rate is approximately [CURRENT_CONVERSION_RATE_IF_KNOWN, e.g., 2%], and we aim to significantly increase it.
Please analyze the provided page information (or its content if URL access is not simulated) and provide a prioritized list of actionable recommendations to improve its conversion rate. Focus on these areas:
1. **Headline & Subheadings:** Are they clear, compelling, benefit-driven, and aligned with the visitor's intent and the ad/link they clicked to arrive here?
2. **Copy & Messaging:** Does the copy resonate with the target audience's pain points and aspirations? Is the value proposition crystal clear and persuasive? Is the language easy to understand?
3. **Call to Action (CTA):**
* **Clarity & Prominence:** Is the primary CTA button(s) highly visible, clear, and compelling?
* **Wording:** Is the CTA text action-oriented and benefit-driven (e.g., "Get Your Free Demo" vs. "Submit")?
* **Placement:** Are CTAs strategically placed?
4. **Layout & Design:** Is the page visually appealing, uncluttered, and easy to navigate on all devices (desktop, mobile, tablet)? Does the design guide the user naturally towards the CTA?
5. **Trust & Credibility Signals:** Are there sufficient trust signals (e.g., testimonials, customer logos, reviews, security badges, case study snippets, guarantees, awards)? How can they be enhanced or better presented?
6. **User Experience (UX) & Friction Points:** Are there any obvious friction points (e.g., slow page load speed, complex forms, confusing navigation, too many choices)? Is the form (if any) optimized for completion (e.g., number of fields, clarity of labels)?
7. **A/B Test Ideas:** Based on your analysis, suggest 2-3 specific, high-impact A/B tests we could run (e.g., "Test current headline vs. new benefit-driven headline X," "Test CTA button color: green vs. orange," "Test form with 5 fields vs. 3 fields").
Please prioritize your suggestions based on their potential impact on the conversion goal and the typical ease of implementation.
Prompt 14: Content Repurposing Ideas
Act as a content repurposing strategist with expertise in maximizing content reach and engagement across various platforms. I have an existing piece of high-value content:
* **Original Content Format:** [e.g., Long-form Blog Post, Webinar Recording, In-depth Case Study, Podcast Episode, Research Report]
* **Original Content URL or Detailed Summary:** [PROVIDE_URL_OR_A_DETAILED_SUMMARY_OF_THE_CONTENT - include main sections, key arguments, data points, and conclusions]
* **Main Topic & Key Takeaways of Original Content:** [LIST_3_5_CORE_MESSAGES_OR_KEY_TAKEAWAYS]
* **My Target Audience:** [DETAILED_TARGET_AUDIENCE_DESCRIPTION - including their preferred content consumption habits and platforms]
* **My Key Marketing Goals for Repurposing:** [e.g., Increase organic reach for specific keywords, generate leads for X service, improve engagement on LinkedIn, drive traffic to a pillar page, educate prospects in a more digestible format]
Please suggest 5 distinct and creative ways I can repurpose this original content into different formats. For each repurposing suggestion, specify:
1. **New Content Format:** (e.g., Series of 5 short LinkedIn posts, an engaging infographic summarizing key stats, a short (1-2 minute) animated explainer video script, an email mini-course dripped over 3 days, a downloadable checklist/worksheet, a set of visually appealing presentation slides for SlideShare, a Twitter/X thread, a series of Instagram Stories or Reels).
2. **Key Angle/Focus for the New Format:** How would you adapt or narrow the core message to best suit this new format and capture attention effectively?
3. **Primary Platform(s) for Distribution:** Where would this new format be most effective in reaching my target audience (e.g., LinkedIn, Instagram, YouTube, Company Blog, Email Newsletter, TikTok)?
4. **Brief Outline or Key Elements for the New Piece:** What would be the essential components or structure of this repurposed content? (e.g., for a video script: key scenes/messages; for an infographic: main data points/sections; for social posts: individual post topics).
V. Strategic Development & Asset Creation
Prompt 15: Detailed Audience Persona Development
Act as a market research analyst and marketing strategist.
My business, [YOUR_BUSINESS_NAME], operates in the [YOUR_INDUSTRY] industry, offering [BRIEF_DESCRIPTION_OF_PRODUCTS_OR_SERVICES].
Our general target audience is [BRIEF_INITIAL_TARGET_AUDIENCE_DESCRIPTION]. We want to develop 2-3 detailed personas to better target our marketing efforts.
Key information we have or assumptions we're making:
* Initial thoughts on demographics: [e.g., Age range, gender, location, education level, job roles]
* Initial thoughts on psychographics/interests: [e.g., Lifestyle, values, hobbies, online communities they frequent]
* Problems we solve for them: [LIST_KEY_PROBLEMS_YOUR_PRODUCT/SERVICE_SOLVES]
* Goals they are trying to achieve: [LIST_KEY_GOALS_THEY_HAVE_RELATED_TO_YOUR_OFFERING]
Please help me create [NUMBER, e.g., 2-3] distinct and detailed audience personas. For each persona, develop the following:
1. **Persona Name:** (e.g., "Tech-Savvy Tina," "Budget-Conscious Brian")
2. **Background & Demographics:**
* Age
* Gender
* Location (general)
* Education Level
* Occupation/Job Role & Industry
* Income Level (approximate, if relevant)
* Family Status (if relevant)
3. **Goals & Motivations:**
* Primary goals related to our [PRODUCT/SERVICE_CATEGORY].
* Secondary goals.
* What motivates their decisions in this area?
4. **Challenges & Pain Points:**
* What are their biggest frustrations or challenges that our product/service can address?
* What obstacles do they face in achieving their goals?
5. **How We Help:**
* How does [YOUR_BUSINESS_NAME]'s offering specifically address their pain points and help them achieve their goals?
6. **Watering Holes & Influences:**
* Where do they get their information? (e.g., specific websites, social media platforms, publications, forums)
* Who or what influences their decisions? (e.g., industry experts, peers, review sites)
7. **Communication Preferences:**
* Preferred communication channels for marketing messages.
* Tone of voice they respond best to.
8. **Common Objections/Hesitations:** What potential reasons might they have for not choosing our product/service?
9. **A Quote:** A short, representative quote that encapsulates their main perspective or need.
Provide these personas in a clear, easy-to-read format.
Prompt 16: Brand Voice and Tone Definition
Act as a brand strategist and expert copywriter. My company, [YOUR_COMPANY_NAME], operates in the [YOUR_INDUSTRY] and offers [YOUR_PRODUCTS_SERVICES]. Our target audience is primarily [TARGET_AUDIENCE_DESCRIPTION]. We want to define a clear and consistent brand voice and tone.
Our company values are: [LIST_3_5_CORE_COMPANY_VALUES, e.g., innovation, customer-centricity, reliability].
We want our brand to be perceived as: [LIST_3_5_DESIRED_BRAND_ATTRIBUTES, e.g., expert, friendly, trustworthy, cutting-edge, approachable].
Competitors like [COMPETITOR_1_NAME] have a voice that is [DESCRIBE_COMPETITOR_1_VOICE], and [COMPETITOR_2_NAME] sounds [DESCRIBE_COMPETITOR_2_VOICE]. We want to differentiate ourselves.
Please help me develop our brand voice and tone guidelines. Provide the following:
1. **Core Brand Voice Description:** A concise paragraph summarizing our overall brand voice.
2. **Key Voice Attributes (3-4):** Define specific attributes (e.g., "Knowledgeable but not condescending," "Enthusiastic but grounded," "Professional yet human"). For each attribute:
* Provide a brief explanation.
* List "Do's" (e.g., "Use clear, simple language," "Show empathy").
* List "Don'ts" (e.g., "Avoid jargon without explanation," "Don't be overly formal").
3. **Tone Spectrum:** Describe how our tone might adapt across different situations or platforms while remaining true to the core voice (e.g., social media vs. technical support vs. sales copy). Provide examples for:
* Informative/Educational content (e.g., blog posts, whitepapers).
* Promotional/Sales content (e.g., landing pages, ads).
* Support/Customer Service interactions.
* Social Media engagement.
4. **Vocabulary & Language Style:**
* Suggest types of words to use (e.g., empowering, clear, positive).
* Suggest types of words to avoid (e.g., overly technical, negative, slang unless appropriate for the audience).
* Guidance on sentence structure, use of humor (if any), and formality level.
5. **Example Snippets:** Provide 2-3 short example sentences or a brief paragraph demonstrating the defined brand voice and tone in action, perhaps describing our product/service: [YOUR_PRODUCT/SERVICE].
Prompt 17: Persuasive Sales Copy for a Landing Page
Act as an expert direct response copywriter and CRO specialist. I need persuasive sales copy for a new landing page.
**Product/Service:** [PRODUCT/SERVICE_NAME] - [BRIEF_1_SENTENCE_DESCRIPTION_OF_WHAT_IT_IS]
**Primary Goal of Landing Page:** [e.g., Generate demo requests, drive direct purchases, capture email leads for a free guide]
**Target Audience for this Page:** [DETAILED_AUDIENCE_DESCRIPTION_FOR_THIS_OFFER - including their biggest pain point this product solves, their desired outcome, their level of awareness about solutions like yours, and key objections they might have].
**Unique Selling Proposition (USP) for this Offer:** [KEY_DIFFERENTIATOR_OR_MAIN_BENEFIT_OF_THIS_OFFER].
**Key Features to Highlight (and their benefits):**
* Feature 1: [DESCRIPTION] -> Benefit: [CUSTOMER_BENEFIT]
* Feature 2: [DESCRIPTION] -> Benefit: [CUSTOMER_BENEFIT]
* Feature 3: [DESCRIPTION] -> Benefit: [CUSTOMER_BENEFIT]
**Offer Details (if any):** [e.g., Free trial, discount, bonus content, money-back guarantee]
**Desired Tone:** [e.g., Urgent, reassuring, aspirational, problem/solution-focused]
Please write the copy for the following sections of the landing page:
1. **Headline (Primary):** Compelling, benefit-driven, and clear.
2. **Sub-headline (Supporting):** Expands on the headline or introduces a key benefit/problem.
3. **Opening Problem/Agitation Section:** Clearly articulate the audience's primary pain point or problem that the product/service solves. Make them feel understood.
4. **Solution Introduction:** Introduce [PRODUCT/SERVICE_NAME] as the ideal solution.
5. **Key Benefits Section:** Elaborate on 3-5 core benefits, translating features into tangible outcomes for the user. Use bullet points or short paragraphs.
6. **How it Works (Optional, if relevant):** Briefly explain the process in simple steps if it adds clarity.
7. **Social Proof/Testimonial Placeholder:** Indicate where a strong testimonial or social proof element should go, and what kind of message it should convey (e.g., "[Placeholder for testimonial highlighting ease of use]").
8. **Offer Section (if applicable):** Clearly present the offer, any bonuses, and guarantees.
9. **Call to Action (CTA) - Primary:** Strong, clear, action-oriented CTA text for the main button (e.g., "Get Your Free Demo Now," "Start My Trial," "Download Your Guide Today").
10. **Call to Action (CTA) - Secondary (Optional):** If appropriate, a softer CTA.
11. **Risk Reversal/Guarantee:** Reinforce trust and reduce perceived risk (e.g., "30-Day Money-Back Guarantee," "Cancel Anytime").
12. **Closing Statement/Final Reassurance:** A brief closing to reinforce the main benefit or urgency.
Ensure the copy is persuasive, focuses on customer benefits, addresses potential objections implicitly, and guides the user towards the conversion goal.
Prompt 18: A/B Test Copy Variation Generation
Act as a CRO specialist and expert copywriter, skilled in generating A/B test variations.
I need to create copy variations for an A/B test on [ELEMENT_TO_TEST - e.g., a landing page headline, an email subject line, a CTA button, an ad copy].
The original (Control) copy for this element is: "[ORIGINAL_COPY_TEXT]"
The context for this element is: [BRIEF_DESCRIPTION_OF_WHERE_THIS_COPY_APPEARS - e.g., "Headline for a landing page offering a free SEO audit," "Subject line for an email promoting a new software feature," "CTA button on our pricing page"].
Our target audience is [TARGET_AUDIENCE_DESCRIPTION].
The primary goal of this element is to [GOAL - e.g., increase click-through rate, improve conversion rate on the page, boost email open rates].
Our Unique Selling Proposition (USP) / Key Benefit to emphasize is: [USP_OR_KEY_BENEFIT].
Please generate [NUMBER, e.g., 3] distinct variations (Challengers) of the copy for A/B testing against the Control.
For each variation:
1. **Variation Copy:** Provide the new copy text.
2. **Hypothesis/Angle:** Briefly explain the psychological principle or hypothesis behind this variation (e.g., "This variation uses urgency," "This focuses on a specific pain point," "This highlights a unique benefit more directly," "This uses a question to engage curiosity," "This incorporates social proof").
3. **Key Difference from Control:** Point out the main change (e.g., "stronger verb," "benefit-led vs. feature-led," "added a number").
Example hypotheses/angles to consider:
* Benefit-driven vs. Feature-driven
* Urgency/Scarcity
* Social Proof
* Addressing a specific pain point
* Clarity/Simplicity
* Curiosity/Intrigue
* Loss Aversion
* Direct Call to Value
Ensure variations are distinct enough to potentially yield meaningful results.
Prompt 19: Content Calendar Outline & Themes
Act as a senior content strategist and editorial planner. My business is [YOUR_BUSINESS_NAME] in the [YOUR_INDUSTRY] sector.
Our primary content marketing goals are [LIST_GOALS - e.g., increase organic traffic by X%, generate Y leads per month, build thought leadership in Z topic, improve customer retention].
Our target audience is [TARGET_AUDIENCE_DESCRIPTION - including their main interests and information needs].
Our core content pillars/themes are:
1. [PILLAR_1_e.g., Small Business Accounting]
2. [PILLAR_2_e.g., SaaS Growth Strategies]
3. [PILLAR_3_e.g., Remote Team Management]
(Add more pillars if applicable)
We plan to publish content on our blog [PUBLISHING_FREQUENCY_e.g., twice a week] and on LinkedIn [PUBLISHING_FREQUENCY_e.g., three times a week]. We also send out a [NEWSLETTER_FREQUENCY_e.g., bi-weekly] newsletter.
Please help me create a high-level content calendar outline for the next [TIMEFRAME - e.g., month, quarter]. This should include:
1. **Overarching Monthly Themes (if applicable):** Suggest 1-2 broader themes for each month that can tie various content pieces together (e.g., "Month 1: Productivity Hacks," "Month 2: Financial Planning for Growth").
2. **Weekly Content Focus (for the Blog):** For each week within the timeframe, suggest:
* A specific topic idea aligned with one of the content pillars.
* The primary target keyword for that topic.
* A suggested content format (e.g., "How-to guide," "Listicle," "Expert interview summary," "Case study breakdown," "Opinion piece").
3. **Social Media Post Types (for LinkedIn):** For each week, suggest types or themes for LinkedIn posts that complement the blog content or stand alone, ensuring variety (e.g., "Share key insight from blog post X," "Pose a question related to Pillar Y," "Share a relevant industry statistic/article with commentary," "Quick tip video snippet," "Behind-the-scenes look").
4. **Newsletter Focus:** For each newsletter, suggest a primary piece of content to feature (e.g., latest pillar blog post) and 1-2 secondary items (e.g., curated industry news, a quick tip, a link to a valuable resource).
5. **Key Dates/Events (Optional):** If I provide a list of upcoming industry events, holidays, or company milestones ([LIST_DATES_HERE_IF_ANY]), please incorporate relevant content ideas around them.
Present this in a clear, organized format (e.g., a table or structured list) that I can use as a starting point for my detailed content planning.